Hi! I'm Todd. I'm the brain behind COOLER THAN CAKE. Everything you see here was once a thought in my head. (weird, right?)

 

I DESIGNED EVERYTHING YOU SEE (THE SITE, THE LAYOUT, THE T-SHIRTS, ETC.), CURATED EVERY TREND, PICKED EVERY PHOTO, WROTE EVERY WORD, AND VIBED WITH EVERY STYLE INSTAGRAMMER INTERVIEWED. I'M PASSIONATE ABOUT CREATIVITY AND DIRECTION, AND I'M ALWAYS STRIVING TO CULTIVATE A CULTURE SURROUNDING ART AND FASHION AND HOW THAT TRANSLATES INTO COMMERCE AND MARKETING WHILE ALL AROUND CREATING A COOL AESTHETIC AND VIBE. COLLABORATION IS VERY IMPORTANT TO ME, WHICH IS WHY I REFER TO CTC AS AN AGENCY, EVEN THOUGH IT'S JUST ME HANGING OUT DOING WHAT I LOVE (FOR NOW). I'M FORTUNATE ENOUGH TO WORK WITH BRANDS LIKE TOPMAN, ADIDAS, MR. PORTER, REEBOK, ASOS, LN-CC, WARBY PARKER, SSENSE, AND MANY MORE. I ALSO WORK WITH NEW YORK-BASED PHOTOGRAPHERS, MARKETERS, STYLISTS, DESIGNERS, AND OTHER CREATIVES.

 

How can my experience and creative connections help you grow your brand and company?

 

I LOVE A GOOD PROJECT. I'VE BEEN STARTING MY OWN AND HELPING COMPANIES WITH THEIRS FOR YEARS. I GRADUATED WITH A BFA IN GRAPHIC DESIGN FROM THE UNIVERSITY OF TENNESSEE (MY HOME STATE) AND REALLY GET AMPED UP DESIGNING LOGOS, WEBSITES, MARKETING/CREATIVE MATERIALS, AND ANYTHING ELSE YOU MIGHT NEED TO LOOK POLISHED AND AT THE READY. I'VE ALSO BEEN WORKING IN MEN'S FASHION FOR ALMOST 10 YEARS WITH AN EMPHASIS ON STYLING, MERCHANDISING, CREATIVE INSTALLATIONS, TREND CREATION, BUYING, TRAINING, AND ALL THINGS COOL AND CURRENT. IN ADDITION TO THAT, I'VE FREELANCED AS A WRITER AND SOCIAL MEDIA MANAGER FOR MORE THAN 10 BRANDS (SOMETIMES ALL AT ONCE!). I GUESS YOU CAN SAY I'VE DONE A LOT, BUT I NEVER WANT TO STOP LEARNING AND GROWING. I'VE GOT THE EXPERIENCE TO VAMP UP YOUR BRAND WHILE ALSO BRINGING SOMETHING NEW AND "WHAT'S UP NEXT" TO THE TABLE. HERE'S A LIST OF WHAT I DO BEST.

 

  • ART DIRECTION & DIGITAL DESIGN - LOGO, WEBSITE, MARKETING AND CREATIVE MATERIALS

  • STYLING - ON-FIGURE EDITORIAL/STUDIO, MANNEQUIN/IN STORE, STUDIO PRODUCT, PERSONAL SHOPPING

  • MERCHANDISING - BOUTIQUE/SHOWROOM SETUP, STORE LAYOUT/FIXTURING, BRAND RETAIL MERCHANDISING

  • CREATIVE PROJECTS - EDITORIAL/PRODUCT PHOTOSHOOTS, WINDOW DISPLAY INSTALLATIONS, IN STORE INSTALLATIONS

  • PHOTO RETOUCHING - EDITORIAL/PRODUCT PHOTO RETOUCHING, OPTIMIZED FOR SOCIAL

  • COPYWRITER/SOCIAL - BLOG POSTS, SOCIAL CONTENT MANAGEMENT, FACEBOOK MARKETING

  • ANY RELATED VISUAL IDEAS/PROJECTS

 

OUTSIDE OF THIS ENTIRE WEBSITE BEING A MASSIVE PORTFOLIO PIECE, HERE ARE SOME MORE EXAMPLES OF WHAT I'VE BEEN UP TO.

 

art direction / digital design / fashion styling

 

NEED A RESUME? REFERENCES? WANT TO KNOW MORE? LET'S CONNECT.

 

EMAIL ME AT TODD@COOLERTHANCAKE.COM OR USE THE CONTACT FORM.