LN-CC (USA)
Why logo tees will make you question everything.

Why logo tees will make you question everything.

Just when you thought you had a grasp on this monotone, minimal, layered sepia filter aesthetic that is the current state of menswear, here comes logo, graphic, and band tees like a rebellious teenager looking swag af and you don't even know who you are anymore. I think we can all let out a collective "fuck".

Fashion is a fickle thing. One person does something and then another and another until we call it a trend and then everyone does it and we don't want to look like everyone so we start looking for something new and here we are. And sometimes that something new isn't new at all, but rather just different. Monotone and minimalism have been reigning supreme for a while now, but the rise of streetwear brands and 90s (it's seriously not going away) looks is starting to, dare I say, look cooler? That's why logo tees are on my radar. Think sportswear brands and vintage companies. And you can probably blame Supreme and Pablo for this, but I ain't mad. Peep the picks below.

Altru LIFE Cloud Wash Tee $40

Altru LIFE Cloud Wash Tee $40

Kr3w X Jesse Brown Angel Tee $28

Kr3w X Jesse Brown Angel Tee $28

Undefeated Mesh Tee $58

Undefeated Mesh Tee $58

Stussy World Tour Tee $38

Stussy World Tour Tee $38

Staple Cork Pieced Tee $38

Staple Cork Pieced Tee $38

adidas California Tee $38

adidas California Tee $38

 

And now this is the part where my shareholders (if I had those) would tell me to shamelessly plug away our own logo tees, which are pretty badass IMO so get at 'em and shop more here.

CTC LOGO TEE $32

CTC LOGO TEE $32

CTC LOGO FRONT/BACK TEE $36

CTC LOGO FRONT/BACK TEE $36

The eleven freshest looks at London Collections: Men.

The eleven freshest looks at London Collections: Men.

This is the year of the pool slide.

This is the year of the pool slide.