SS17 Trends: Hello Yellow.
I don't know what it is about yellow this season, but it's creeping up on my radar and I'm not mad about it. Yeah it's bright af, but I imagine you're not reading this post to blend in so go ahead and bring it. I could easily call the key color you're looking for "Snapchat Yellow" cause that's basically what it is. Somewhere between lemon and dandelion and you're golden (see what I did there?). I'm really liking it on shorts and skate tees and knitwear, but feel free to rock it wherever your sunshine heart desires. Check the moodboard and picks from Topman below.
What it's about: Trying a bright hue for the season. Spans across sportswear, streetwear, suits, and accessories. A pop of color expertly injected into your style.
Key designers: Hermes, Lemaire, Facetasm