FW15 Trends: Branded Sport.
I like to dress like I may or may not be going to do some type of sport. What sport? I don't know. Is drinking a sport? Cause I would prefer to be playing something I'm actually good at. Growing up, I was too good at kickball. How, you ask? Well, let's just say I knocked out more than a few gym lights and wasn't allowed to play anymore. I could've gotten a scholarship! I was fucking robbed! My talent lost! Olympics! Wait. I just realized I could combine both of my talents and play drunk kickball. Excuse me while I go fulfill my dreams. (Wait. Is kickball an Olympic sport? I'll Google it later. Or nah.)
Sportswear brands were KILLER in the 90s, and I'm not mad that they're back like a clingy ex that you've convinced yourself you're into cause you have no other fucking options. The kings here are Nike and Adidas, with sick collaborations from both. And I don't think it's going to end there. I suspect some other 90s sportswear brands are going to pop up soon as well (I'm eyeing you, Umbro). The key here is to keep it simple. You're not really running in this shit so you don't need to be in neon orange so someone doesn't run you the fuck over. Stick to black and white and muted tones. And maybe while you're out you decide to skate a bit or go to the gym or drunkenly play kickball or whatever the fuck it is you do all I'm saying is YOU'RE FUCKING SET OKAY. You're fucking set.
What it's about: Exactly how it sounds. Vintage and current sport logos modernized with new materials and fits in a mostly black and white color palette. This is your fall go-to look for no other reason than how effortlessly cool and easy it is.
Key designers: Nike, Adidas.
PICKS TO PULL IT OFF.
All picks from Mr Porter.